Top 10 Automobile Brands in Turkey
Highlights from the 2016 YNY Brand Growth Index for Automobiles in Turkey study:
Mercedes Benz, BMW, and Audi are the most valuable automotive brands in Turkey.
Several established brands such as Opel, Fiat, and Peugeot missed ranking in the 2016 top ten automotive brands by receiving low scores across several brand strength dimensions. Other brands that have been included in the study but failed to rank in the top 10 include Hyundai, Skoda, Seat, Mazda, Kia, Citroen, and Dacia.
The market leader, Mercedes Benz, received consistently high marks across all brand strength and growth dimensions including product differentiation, brand image, price premium, market penetration, customer base, and active engagement.
A full analysis of all twenty brands included in this study can be acquired from YNY Associates, Inc.